Privacy Policy – Luxury Car Rental in Marrakech

Is car rental in Marrakech governed by a data protection law?

Yes. Moroccan Law 09-08 governs the processing of personal data at Luxury Car Marrakesh, supervised by the Commission Nationale de contrôle de la protection des Données à caractère Personnel (CNDP). The GDPR applies in addition for customers resident in the European Union.

Law 09-08 has governed the processing of personal data in Morocco since it entered into force. It requires Luxury Car Marrakesh to declare its processing activities to the CNDP, to collect data for determined purposes, and to protect it against unauthorised access.

The General Data Protection Regulation (GDPR) applies in addition when the agency targets customers resident in the European Union, notably through a site accessible in French and English. Both frameworks grant the customer the same rights of access, rectification and erasure.

• →Luxury Car Marrakesh, luxury car rental agency in Marrakechthe agency responsible for processing the data

What personal data does Luxury Car Marrakesh collect when a customer books?

Luxury Car Marrakesh collects 7 categories of personal data when a customer books a rental: identity, driving licence, contact details, identity document, flight and delivery address, deposit card data, and the vehicle inspection report with photographs.

Card data never passes through the Luxury Car Marrakesh servers. The payment processor handles the pre-authorisation directly and sends the agency only a confirmation, without the full card number.

• Full identity: first name, last name, date of birth.
• Driving licence: number, category and date of issue.
• Contact details: telephone number and email address.
• Identity document: passport or national card number.
• Flight and delivery: flight number, arrival time, address of the hotel, riad or villa.
• Deposit card data: card number for the deposit pre-authorisation, processed by the payment processor.
• Inspection report: joint report and photographs of the vehicle at handover and return.
• WhatsApp history: messages exchanged about the booking.

• →car rental conditions in Marrakech: licence, age, depositthe documents requested at the time of booking

How long does Luxury Car Marrakesh keep personal data?

Luxury Car Marrakesh keeps identity and licence data for 5 years for its commercial records, flight and delivery data for 90 days after the rental, inspection photographs for 24 months, and releases card data within 7 days.

The 5-year retention of identity and licence data corresponds to the Moroccan obligation to keep commercial records relating to rental contracts. Past that period, this data is deleted from the agency's systems.

Flight data and the delivery address serve only to organise vehicle delivery. Luxury Car Marrakesh deletes them 90 days after the end of the rental, once the file is closed.

Inspection photographs remain useful in case of a dispute over damage noted after the return. The agency keeps them for 24 months, then erases them.

• →general terms for luxury car rental in Marrakechthe contract that sets these retention periods

Is customers' personal data shared with third parties?

Yes. Luxury Car Marrakesh shares personal data with 3 recipients: the vehicle's insurer, the payment processor for the pre-authorisation, and the Moroccan authorities where the law requires it. The agency does not sell any personal data to commercial third parties.

The vehicle's insurer receives the driver's identity and licence data to establish the comprehensive cover for the rental. The payment processor receives the card data to process the deposit pre-authorisation.

The Moroccan authorities, notably the police and the gendarmerie, receive only the data strictly necessary in case of a road check, an accident or a judicial request. No other company receives customer data for commercial purposes.

What rights does the customer have over their personal data?

The customer has 4 rights over their personal data: access, rectification, erasure and objection. The customer exercises these by writing to contact@luxurycarmarrakesh.com with proof of identity; Luxury Car Marrakesh responds within 30 days of receiving the request.

Luxury Car Marrakesh verifies the identity of the requester before handling any request, to prevent disclosure of data to an unauthorised person. A copy of the identity document used for the booking is sufficient.

In the absence of a satisfactory response, the customer may lodge a complaint with the Commission Nationale de contrôle de la protection des Données à caractère Personnel (CNDP), the Moroccan authority competent for personal data protection.

• Right of access to the data held by the agency.
• Right of rectification of inaccurate or incomplete data.
• Right of erasure of data once the purpose is fulfilled.
• Right of objection to processing for a legitimate reason.

• →contact and booking for luxury car rental in Marrakechthe address for exercising your data rights

Does the site use advertising cookies?

No. The luxurycarmarrakesh.com site operated by Luxury Car Marrakesh uses only functional cookies, necessary for online booking and site navigation. No advertising tracker and no third-party profiling cookie is placed on the customer's device during the visit.

Functional cookies remember the chosen language, the steps of the booking form and the vehicle preference, for the duration of a session. They transmit no data to an advertising network.

Luxury Car Marrakesh protects stored data through access limited to staff handling bookings and through an encrypted connection between the customer's browser and the site.

• →FAQ luxury car rental in Marrakechother practical questions before booking

Frequently asked questions about personal data protection at Luxury Car Marrakesh

5 questions come up most often about data protection at Luxury Car Marrakesh: the right of access, sale of data, complaints to the CNDP, European Union customers, and retention of deposit card data.